Building an effective coaching website can be simple. With the right strategy and focus, you can create a coaching website that converts clients without unnecessary complexity.
Although it’s possible to operate without a website, having a well-structured site can be a powerful asset. It can attract, educate, and convert prospects efficiently.
A simple, organized structure is all you need to get started. Here’s a streamlined approach to building a coach’s website that covers the essentials without being overwhelming.
A quick list
You can start with just a few pages:
- Home Page
- Has all the important information laid out in a way which helps with conversion and education. It should be clear, concise, and use social proof to position you as the authority in your space.
- About page
- Your offer / program
- Blog
- Blogs are very powerful. Do not forget that you can also repurpose your blog posts into Video scripts, social media posts, and newsletter blasts.
- Contact Page
- Include your social links and repeat your Book a call CTA.
- Optional Lead Magnets
- Lead magnets are powerful, but require some time to setup. If you are just starting with your online presence, I’d advise to put these for V2, but keep them in mind.
You can even have just one page and combine all those pages into sections on that page.
I’ll use an early version of my website as an example to illustrate the above:
Home Page
Hero Section
Include a strong value proposition and a clear call-to-action (CTA). This section should immediately inform visitors of what you offer and guide them to take the next step, such as booking a free consultation.
This section grabs attention and directs visitors towards conversion.
About the Coach
Introduce yourself briefly. Highlight your background, expertise, and what makes your coaching unique. This helps visitors connect with you personally. If you have more to share, you can create an entire page dedicated to your background.
A personal connection can be a deciding factor. Knowing your story and expertise makes your services more relatable.
The Offer/Program/Coaching Info
Provide a clear overview of your coaching programs or services. Explain what potential clients can expect and how you can help them achieve their goals. Avoid generic feel-good copy. Use specific, result-driven copy that your target audience will immediately connect with.
Clear descriptions help visitors understand the value you provide and make informed decisions.
Testimonials
Showcase testimonials from previous clients. This builds credibility and reassures visitors about the quality of your coaching services. You can use video testimonials, too, which work even better.
Trust is essential for conversions. Testimonials provide social proof, increasing confidence in your services.
Book a Free Call
Embed a calendar for booking a free consultation. This makes it easy for visitors to take the next step and engage with you directly.
Convenience boosts conversions. An embedded calendar simplifies the booking process, increasing the likelihood of action.
Blog
List of Blog Posts
Create articles regularly. This will help with your SERP and will also aid in preparing content for social networks. You can repurpose your posts and also sue them to clarify your principles, strategy, and offer. Start by targeting frequently asked questions in your niche.
SEO drives traffic. High-quality, regular content improves your search engine ranking and educates potential clients, establishing you as an expert.
Contact Page
List of Social Profiles
Provide links to your social media profiles. This allows visitors to connect with you on different platforms, building a community and keeping them engaged with your content.
Engagement extends beyond your website. Social media profiles offer additional touchpoints, keeping potential clients engaged with your brand.
Book a Free Call
Reiterate the option to book a free call. Consistent CTAs across the site increase the chances of conversion. Using a calendar booking functionality is much better experience for you and for your prospects as it eliminates the need of back and forth communication related to who is available when.
Consistency is key. Repeating the CTA ensures visitors always know the next step, increasing conversion likelihood.
Optional Lead Generators
Once you have the basics done, you can explore creating more advanced digital assets. These are scalable items that you can offer for relatively cheap, while providing good value to your prospects.
A common one for coaches is a free introductory call. But this is not as scalable and
Email Course
An email course is a powerful lead magnet. It provides value upfront and nurtures leads over time, moving them closer to becoming clients. Think of it as a mini-course, rather than a newsletter. You can improve it over time and fine-tune based on the collected data.
Lead nurturing builds trust. An email course requires relatively low effort and is a great first scalable asset to build.
Webinars and Workshops
Host webinars to generate leads. This allows you to showcase your expertise and interact directly with potential clients. Use them to not only generate leads, but to test new content, receive questions, and get feedback.
Interaction drives engagement. Webinars provide an interactive platform to demonstrate your knowledge and engage with your audience directly.
Questionnaire
Building a Quiz or a Questionnaire can be a great way to offer value to your audience. It can be a fun way for them to get quick answers and next steps. It can also help you segment your audience and provide more targeted content.
Interaction drives engagement. Webinars provide an interactive platform to demonstrate your knowledge and engage with your audience directly.
Next steps
By including these key sections, you’ll have a good starting point for building a user-friendly, informative, and effective online presence.
You can find a free coaching website template in the Free Resources. You can install it on your WordPress website and get started.
If, however, you’re ready to grow and transform your coaching business, check out my digital transformation program designed to help coaches achieve your business goals.
If you are ready to start, book a free call below.
