Fractional CTO · founder-led B2B SaaS

Your team isn't slow. Your decisions are stuck.

I'm Rob Ivanov. Worbee is my tech studio in Bulgaria. I own the technical calls a founder-led SaaS team is waiting on, so the team is moving again in days rather than at the next board meeting.

Scope, rates and availability rob.top What I build

The framework

CLEAR.

Five places where small SaaS teams lose weeks. One owner for each. The full framework lives on rob.top ↗.

Clarity on scope

What ships now, what waits, what we buy instead of build.

Leadership on decisions

Someone owns the calls between you and the dev team.

Execution rhythm

Enough cadence to keep moving. No meeting sprawl.

Alignment across team

Friction surfaces early. Hiring gets a structured first round.

Risks visible early

Before each release, you know what's most likely to hurt it.

The engagement

How it runs.

Weekly

One decision call a week, with async access in between.

2 to 3 clients

At a time. Founder-led B2B SaaS teams of three to ten people, past MVP, with customers already paying.

EET

Overlaps EU, UK and US mornings.

Products

Built from the same problems.

Met often enough in the field to be worth building properly.

DimensionKit
AI-native scored assessments. Build and run the whole thing from your own AI tool over MCP. Respondents get a personalised radar chart; you get a qualified lead and every answer behind it.
Live
Trello Improvements
Chrome and Firefox extension for teams living in Trello: card counters, collapsible lists, sorting and filter shortcuts. Featured by the Chrome Web Store. Nothing leaves your browser.
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ProjectRecap
One page a week on what shipped, what slipped, and what keeps repeating across your repos. The same context inside Claude and Cursor over MCP.
Clients only
StepSprite
An 18g ankle tracker that counts your under-desk walking pad steps into Apple Health, at the slow pace a wrist never registers. No account, no cloud.
In development
AltGen
Alt text and image descriptions written automatically, so a large library stays readable to screen readers and to search engines.
In development

Company

The paperwork.

Entity
Worbee EOOD
Owner
Robert Ivanov
VAT ID
BG206543923
Location
Bankya, Bulgaria, EU
Email
[email protected]
Founder site
rob.top ↗